

}

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On August 28, the seminar “A regulação da publicidade infantil: como avançar?” (Regulating advertising to children: how to move forward?) was held, offered by the Instituto de Defesa de Consumidores (Idec – Brazilian Institute for Consumer Protection). The seminar reflected on the importance of protecting children and adolescents from advertising of ultra-processed food products in the school environment, the role of civil society in the approval of regulations and laws, and the need for public awareness and knowledge, as well as for the implementation and enforcement of laws.